PWxyz blog reports this morning that ailing megabookstore chain Borders has the solution to their financial woes. Teddy bears!
According to Bloomberg, Borders has stuck a deal with Build-A-Bear Workshop, Inc., and will sell that company’s build-your-own-stuffed-animal kids and other related products in a special section of Borders stores. Borders CEO Michael Edwards told Bloomberg, “As more books are bought online or in digital format than bought at retail, it creates really the ultimate strategic challenge in terms of redefining the bookstore…We are totally rethinking it.”
YOU STUPID CRACKERS.
Unless, of course, this exclusive leaked photo is representative of what Borders is planning; in that case, buy Borders stock now, because the sky is the limit.