Did it ever occur to you that the simple phrase "Be My Sweetheart"
(hereafter referred to as B.M.S.) has been occluded by the
desalinization of love, or rather the concept of love, which has been
transmuted into an ironic declaration of faux-sentiment for the benefit
of self-fulfillment of sheeplike masses (SLM) with the endless
Hollywoodization and crass consumer-mongering of the media buoyed by
the post-Christmas holiday onslaught of sales-driven shelf-filling
multinational retail conglomerates intent on upping the ante on