Picador has unveiled plans to launch its new fiction in dual
hardback and paperback editions, in a bid to combat the ailing market
for hardback literary fiction. The move raises serious questions about
the future of the hardback literary novel, which Picador publisher
Andrew Kidd described as a "moribund format".
From spring 2008,
"the majority" of new titles from the literary imprint of Pan Macmillan
will be released in limited, high-end hardback editions and B-format
paperback editions simultaneously.
Picador’s initiative follows
falling sales for literary hardbacks, and a disappointing response to
efforts by all publishers to attract more buyers by changing the
timing, pricing or presentation of the hardback launch.
Here’s hoping this is a news story that gets mileage across the land and that more publishers follow.