Why the “Radiohead model” is exciting.

Let’s all hold hands and listen

What I’m most excited about though is fan bases discovering an album all together at the same time again. That strengthens music fanatic communuties immensely.  Whether you consider this a collective conscious phenomenon or good old gang mentality nothing beats experiencing a musical event with a shitload of like minded people. 
In recent years it has become the norm that an album gets discovered by fans in the following order:  1) The press are issued their copies of the album. They begin to form opinions but can’t talk about them online yet. One of them, however, is bold enough to leak it online. "Fuck it," he or she says to themselves, "I don’t care if I get fired. I’m going to be a hero on Oink." This leads to 2) The computer savy early-leak-listener-club all breaking their wrists to either dismiss or praise the album first on their message board of choice. 3) The die-hard-fans who swear off early leak listening finally hear it the day it comes out in stores. A new wave of discussion and evaluation rolls in. The reviews come out. 4) New fans or casual fans find the album eventually also and chime in as well. Now, that’s dividing up a fan base’s initial new album experience into four segments over at least six months of time. Imagine combining all four segments within a the span of three weeks. Which scenario do you think is more likely to cause cultural explosions? Which scenario do you think will create a more lively, unified fan base? And what sounds like more fun to you?
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s